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"Brilliant copy, it made me cry. It was more moving than Martin Luther King's speech. But Harris, there's one thing I keep asking myself - will it sell dog food?" "I'd like you to come up with a catchy jingle that'll give people a headache everytime it's played." No caption. "You haven't quite caught what we are after, Tippit - we want a soft sell, but we want a hard soft sell." "We produce an inferior line of goods. That's why we're looking for a real first class marketing person."
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"Fiddle with this Baker, until there's some truth in it." "The improvement is the higher price." "Of course nobody needs one, that's why I called you advertising people in." "I've come up with our new logo, JB." "And we'll be advertising your product as being 100% salt free."
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